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Holland Advisory Services, Inc.

Q4 2023 Holdings

Filed 2024-01-22 | 40 holdings | $87.3M | 13F-HR | View on SEC ↗ · Holdings Table ↗

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IssuerClassCUSIPValue ↓Shares% Portfolio
Ishares TR(IVV)CORE S&P500 ETF464287200$19.9M41,74822.8%
Pacer FDS TR(COWZ)US CASH COWS 10069374H881$11.0M211,89112.6%
Pacer FDS TR(ICOW)DEVELOPED MRKT69374H873$10.7M341,03912.2%
Ishares TR(IJH)CORE S&P MCP ETF464287507$10.3M37,34111.9%
Vanguard Scottsdale FDS(VCIT)INT-TERM CORP92206C870$10.1M124,56911.6%
Pacer FDS TR(CALF)PACER US SMALL69374H857$7.0M145,5708.0%
Vanguard Index FDS(VTI)TOTAL STK MKT922908769$1.6M6,7851.8%
Apple Inc(AAPL)COM037833100$1.5M8,0261.8%
Microsoft Corp(MSFT)COM594918104$1.3M3,5481.5%
Ishares TR(IJR)CORE S&P SCP ETF464287804$1.1M9,9051.2%
Ishares TR(IWP)RUS MD CP GR ETF464287481$1.0M9,9961.2%
Ishares TR(IEFA)CORE MSCI EAFE46432F842$806.4K11,4620.9%
Philip Morris Intl Inc(PM)COM718172109$753.5K8,0090.9%
Mcdonalds Corp(MCD)COM580135101$743.1K2,5060.9%
Mondelez Intl Inc(MDLZ)CL A609207105$633.8K8,7500.7%
JPMorgan Chase & Co(JPM)COM46625H100$608.8K3,5790.7%
Exxon Mobil Corp(XOM)COM30231G102$550.7K5,5080.6%
Procter and Gamble Co(PG)COM742718109$546.5K3,7290.6%
Brown & Brown Inc(BRO)COM115236101$521.1K7,3290.6%
Invesco QQQ TR(QQQ)UNIT SER 146090E103$470.5K1,1490.5%
Vanguard Index FDS(VTV)VALUE ETF922908744$450.1K3,0110.5%
Ishares TR(IWS)RUS MDCP VAL ETF464287473$413.9K3,5590.5%
Johnson & Johnson(JNJ)COM478160104$385.2K2,4570.4%
Amgen Inc(AMGN)COM031162100$384.4K1,3350.4%
Walmart Inc(WMT)COM931142103$368.2K2,3350.4%
Carnival Corp(CCL)UNIT 99/99/9999143658300$359.1K19,3710.4%
Comcast Corp New(CMCSA)CL A20030N101$324.8K7,4060.4%
Ishares TR(IVW)S&P 500 GRWT ETF464287309$304.3K4,0520.3%
Vanguard Specialized Funds(VIG)DIV APP ETF921908844$303.3K1,7800.3%
Altria Group Inc(MO)COM02209S103$297.2K7,3680.3%
Boeing Co(BA)COM097023105$274.3K1,0520.3%
Ishares TR(IWO)RUS 2000 GRW ETF464287648$267.3K1,0600.3%
Hubbell Inc(HUBB)COM443510607$266.3K8100.3%
Vanguard Index FDS(VBR)SM CP VAL ETF922908611$256.0K1,4230.3%
Caterpillar Inc(CAT)COM149123101$253.1K8560.3%
Select Sector Spdr TR(XLF)FINANCIAL81369Y605$239.5K6,3700.3%
Ishares TR(IJJ)S&P MC 400VL ETF464287705$236.0K2,0690.3%
Visa Inc(V)COM CL A92826C839$214.6K8240.2%
Cisco SYS Inc(CSCO)COM17275R102$203.0K4,0180.2%
International Business Machs(IBM)COM459200101$202.5K1,2380.2%