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Holland Advisory Services, Inc.

Q3 2026 Holdings

Filed 2026-10-26 | 50 holdings | $95.6M | 13F-HR | View on SEC ↗ · Holdings Table ↗

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IssuerClassCUSIPValue ↓Shares% Portfolio
Ishares TR(IVV)CORE S&P500 ETF464287200$22.8M29,70623.8%
Ishares TR(IJH)CORE S&P MCP ETF464287507$19.1M265,06719.9%
Ishares TR(IJR)CORE S&P SCP ETF464287804$10.6M77,96011.1%
Fidelity Covington Trust(FIVA)INT VL FCT ETF316092717$7.1M186,0537.4%
First TR Exchng Traded FD VI(BUFR)FT LADD BUFF ETF33740F755$6.0M159,6486.3%
Vanguard Index FDS(VTI)MRNGSTR TTL STK922908769$2.8M7,5523.0%
Apple Inc(AAPL)COM037833100$2.1M6,4292.2%
Fidelity Covington Trust(FMDE)ENH MID COR ETF31609A503$2.1M52,0822.2%
Microsoft Corp(MSFT)COM594918104$1.6M3,1931.7%
Vaneck ETF Trust(SMH)SEMICONDUCTR ETF92189F676$1.3M2,1941.4%
Philip Morris Intl Inc(PM)COM718172109$1.3M6,7141.3%
Dell Technologies Inc(DELL)CL C24703L202$1.3M2,3241.3%
JPMorgan Chase & Co(JPM)COM46625H100$1.1M3,4231.2%
Ishares TR(IWP)RUS MD CP GR ETF464287481$1.1M8,0121.2%
Ishares TR(IEFA)CORE MSCI EAFE46432F842$1.1M11,0051.1%
Caterpillar Inc(CAT)COM149123101$935.7K1,1541.0%
Exxonmobil Holdings Corp(XOM)COM SHS30233Q108$798.8K4,9080.8%
Walmart Inc(WMT)COM931142103$703.0K6,7650.7%
Johnson & Johnson(JNJ)COM478160104$623.3K2,3540.7%
Vanguard Index FDS(VTV)MRNGSTR VAL ETF922908744$607.4K2,8110.6%
Amgen Inc(AMGN)COM031162100$573.1K1,3600.6%
Procter & Gamble Co(PG)COM742718109$546.6K3,7620.6%
Mcdonalds Corp(MCD)COM580135101$545.6K2,3630.6%
Chevron Corporation(CVX)COM166764100$536.6K2,6270.6%
Ishares TR(IVW)S&P 500 GRWT ETF464287309$534.7K3,7590.6%
Altria Group Inc(MO)COM02209S103$519.2K7,7100.5%
Mondelez Intl Inc(MDLZ)CL A609207105$438.8K7,5890.5%
Ishares TR(IWS)RUS MDCP VAL ETF464287473$432.7K2,6920.5%
Cisco SYS Inc(CSCO)COM17275R102$405.7K3,7690.4%
Nvidia Corporation(NVDA)COM67066G104$388.6K1,7010.4%
Brown & Brown Inc(BRO)COM115236101$382.7K6,2850.4%
Vanguard Specialized Funds(VIG)DIV APP ETF921908844$350.0K1,5000.4%
Hubbell Inc(HUBB)COM443510607$347.8K7670.4%
Merck & Co Inc(MRK)COM58933Y105$344.7K2,3720.4%
Select Sector Spdr TR(XLF)ST STR FINL ETF81369Y605$340.2K6,3700.4%
Vanguard Index FDS(VBR)MRNGSTR SML CP V922908611$329.2K1,4250.3%
Ishares TR(IWO)RUS 2000 GRW ETF464287648$323.2K9060.3%
Travelers Companies Inc(TRV)COM89417E109$306.6K8600.3%
Visa Inc(V)COM CL A92826C839$291.1K8100.3%
Pinnacle West Cap Corp(PNW)COM723484101$277.7K2,9850.3%
Disney Walt Co(DIS)COM254687106$264.1K2,5170.3%
Invesco QQQ TR(QQQ)UNIT SER 146090E103$262.9K3550.3%
3M Co(MMM)COM88579Y101$254.6K1,5510.3%
Intel Corp(INTC)COM458140100$247.3K2,0570.3%
Bank of Amer Corp(BAC)COM060505104$236.7K4,3490.2%
Ishares TR(IJJ)S&P MC 400VL ETF464287705$224.1K1,6270.2%
Ishares TR(SOXX)ISHARES SEMICDTR464287523$221.8K3900.2%
International Business Machs(IBM)COM459200101$220.2K1,0010.2%
State STR Spdr DOW Jones IND(DIA)UT SER 178467X109$219.3K4310.2%
Carnival Corp LTD(CCL)COMMON SHARESG2004J103$211.6K8,6220.2%