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First Heartland Consultants, Inc.

Portfolio Profile

CIK: 0001428793 | LAKE ST. LOUIS, MO

Investment Profile

Style

ETF

Turnover

Medium

Orientation

Concentrated trader
$1.5B
AUM
592
Positions
26.09%
Top 10 Conc.
42.79%
Top 25 Conc.

Top Holdings

#SecuritySharesValue% of Portfolio
1Spdr Series Trust(SPYM)701,619$63.0M4.19%
2ETF SER Solutions(ACIO)1,186,632$55.7M3.70%
3Invesco QQQ TR(QQQ)66,637$49.3M3.28%
4First TR Exchange Traded FD(RDVY)510,462$40.0M2.66%
5Spdr Index SHS FDS(SPDW)769,786$38.7M2.57%
6

Sector Allocation

Latest filing, equity positions only

Unclassified88.98% · $1.3B
Technology4.2% · $63.1M
Financial Services1.45% · $21.8M
Consumer Cyclical1.38% · $20.7M
Industrials1.01% · $15.2M
Communication Services0.86% · $12.9M
Healthcare0.81% · $12.2M

AUM History

$28.3M | 356 pos.
$36.6M | 422 pos.
$58.8M | 445 pos.
$54.4M | 453 pos.
$975.3M | 448 pos.
$969.0M | 439 pos.
Spdr Series Trust(SPYG)
264,876
$32.6M
2.17%
7Spdr S&P 500 ETF TR(SPY)40,894$31.2M2.07%
8ETF SER Solutions(DRSK)1,115,330$30.3M2.01%
9Spdr SER TR(SPYV)480,302$29.4M1.95%
10EA Series Trust(FRDM)319,257$22.3M1.49%
Consumer Defensive0.72% · $10.8M
Energy0.26% · $3.8M
Real Estate0.19% · $2.9M
Utilities0.1% · $1.5M
Basic Materials0.05% · $727.6K

Sector Rotation

Quarter-over-quarter weight changes

SectorPrev %Curr %Change
Technology3.44%4.2%+0.76%
Unclassified89.47%88.98%-0.49%
Financial Services1.74%1.45%-0.29%
Industrials1.12%1.01%-0.11%
Healthcare0.71%0.81%+0.1%
Consumer Defensive0.81%0.72%-0.09%
Communication Services0.79%0.86%+0.07%
Utilities0.08%0.1%+0.02%
Basic Materials0.03%0.05%+0.02%
Energy0.27%0.26%-0.01%
Consumer Cyclical1.37%1.38%+0.01%
Real Estate0.18%0.19%+0.01%

Cap Size Rotation

Quarter-over-quarter weight changes by market cap

Cap SizePrev %Curr %Change
Unclassified89.47%88.98%-0.49%
Mega Cap7.54%7.86%+0.32%
Large Cap2.39%2.57%+0.18%
Mid Cap0.48%0.46%-0.02%
Small Cap0.11%0.11%0%
Micro Cap0.01%0.01%0%
$1.1B | 503 pos.
$1.2B | 523 pos.
$1.3B | 533 pos.
$1.3B | 523 pos.
$1.5B | 589 pos.
$1.5B | 593 pos.
Q4
23
Q1
24
Q2
24
Q3
24
Q4
24
Q1
25
Q2
25
Q3
25
Q4
25
Q1
26
Q2
26
Q3
26

Recent Activity

Quarter-over-quarter position changes

45
New
42
Closed
302
Increased
210
Decreased
35
Unchanged