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Creative Planning

Portfolio Profile

CIK: 0001540235 | OVERLAND PARK, KS

Investment Profile

Style

Index

Turnover

Very Low

Orientation

Index / Passive
Investment Commentary

Creative Planning’s investment approach emphasizes broad, low-cost index exposure and a core-satellite structure, with the top 15 holdings heavily weighted toward passive ETFs that span domestic equities, fixed income, and international markets. At $147.4 billion across 4,753 positions, the portfolio is anchored by iShares Core S&P 500 ETF (IVV) at 10.6% and Vanguard Total Bond Market (BND) at 6.1%, reflecting a balanced, multi-asset core strategy. Notable concentrations include a combined 12.3% in foreign equities through VEA and SPDW, and targeted factor tilts with Avantis small-cap value ETFs AVDV and AVUV each at 1.6%. While 77.7% of assets are classified as unclassified, likely reflecting the ETF-heavy wrapper structure, the modest 7.8% technology allocation and individual stock weights of just 2.1% in Apple and 1.6% in Nvidia indicate a deliberate de-emphasis on security-level conviction in favor of systematic, diversified market exposure.

$178.7B
AUM
4,256
Positions
41.75%
Top 10 Conc.
60.72%
Top 25 Conc.

Top Holdings

#SecuritySharesValue% of Portfolio
1Ishares TR(IVV)25,136,737$19.3B10.77%
2Vanguard BD Index FDS(BND)139,477,714$9.8B5.47%
3Vanguard Tax-Managed FDS(VEA)114,512,971$8.1B4.52%
4Spdr Index SHS FDS(SPDW)155,188,321$7.8B4.36%

Sector Allocation

Latest filing, equity positions only

Unclassified72.82% · $130.1B
Technology10.81% · $19.3B
Financial Services3.78% · $6.7B
Healthcare2.41% · $4.3B
Industrials2.18% · $3.9B
Consumer Cyclical2.16% · $3.9B
Communication Services2.02% · $3.6B

AUM History

$53.9B | 4406 pos.
$90.2B | 4679 pos.
$93.6B | 22626 pos.
$101.0B | 5488 pos.
$102.8B | 5816 pos.
$106.4B | 4091 pos.
5
Spdr Series Trust(SPMD)
105,352,214
$6.6B
3.72%
6Ishares Inc(IEMG)81,079,258$6.6B3.68%
7Nvidia Corporation(NVDA)18,886,158$4.3B2.41%
8Apple Inc(AAPL)12,932,421$4.3B2.41%
9Vanguard Index FDS(VV)11,874,190$4.2B2.34%
10Vanguard BD Index FDS(BSV)48,208,421$3.7B2.06%
Consumer Defensive1.2% · $2.1B
Energy0.87% · $1.6B
Real Estate0.6% · $1.1B
Utilities0.6% · $1.1B
Basic Materials0.56% · $1.0B

Sector Rotation

Quarter-over-quarter weight changes

SectorPrev %Curr %Change
Unclassified74.7%72.82%-1.88%
Technology9.35%10.81%+1.46%
Healthcare2.16%2.41%+0.25%
Financial Services3.65%3.78%+0.13%
Communication Services1.91%2.02%+0.11%
Industrials2.27%2.18%-0.09%
Basic Materials0.51%0.56%+0.05%
Real Estate0.56%0.6%+0.04%
Energy0.9%0.87%-0.03%
Consumer Cyclical2.17%2.16%-0.01%
Utilities0.61%0.6%-0.01%
Consumer Defensive1.2%1.2%0%

Cap Size Rotation

Quarter-over-quarter weight changes by market cap

Cap SizePrev %Curr %Change
Unclassified74.71%72.82%-1.89%
Mega Cap13.91%14.92%+1.01%
Large Cap8.44%8.97%+0.53%
Mid Cap2.15%2.38%+0.23%
Small Cap0.77%0.89%+0.12%
Micro Cap0.02%0.03%+0.01%
$117.1B | 6216 pos.
$130.9B | 6684 pos.
$139.7B | 4593 pos.
$147.4B | 4753 pos.
$171.1B | 7093 pos.
$178.7B | 7283 pos.
Q4
23
Q1
24
Q2
24
Q3
24
Q4
24
Q1
25
Q2
25
Q3
25
Q4
25
Q1
26
Q2
26
Q3
26

Recent Activity

Quarter-over-quarter position changes

341
New
230
Closed
2880
Increased
1029
Decreased
155
Unchanged